The Ultimate Guide to Service Menu Creation
Create a Service Menu that sells for you!
Course Description
The Ultimate Guide to Service Menu Creation
This Module contains: 1 45-page Information Module in PDF, 1 Resources Booklet in Word & 5 Videos
Who will benefit from this Module?
If you're the person responsible for creating a results-driven Service Menu for a salon, spa or clinic that helps to convert readers into buyers, this is the right Module for you.
What's in this Module?
You’ve decided it’s time to revamp your Service Menu. Fantastic!
However, before you quickly throw something together just to 'get by', consider how the act of creating a new Service Menu will give you loads of opportunities to review and improve your business also.
Don’t be lured into thinking that just anything will do for the moment, because it won’t! Too often, once you’ve done this, it will be way too long before you revisit your Service Menu again, and this will result in many lost opportunities to increase your revenue and grow your business.
Your Service Menu, whether it be physical or online, is often the first thing that prospective clients will go to for information about your business.
With that being the case, it’s essential that you clearly and concisely deliver the information about your services and their benefits in a way that makes your readers want to experience them.
Read more in the module...
Overview:
This comprehensive business information module covers all you need to know to produce an outstanding service menu for your salon and spa.
Your service menu is a sales tool for your salon, both for prospective clients and current clients. It must be clear, focused and concise while still guiding readers to choose the most beneficial and profitable services you offer.
This module includes a PDF document outlining:
- The Role of Your Service Menu
- Quality and Presentation of Your Menu
- Research First
- Your Unique Point of Difference
- Important Menu Inclusions
- Menu Readability
- Images
- Menu Dimensions
- Menu Inserts
- Services to Include
- Services to Exclude
- Service Descriptions
- Service Categories
- Menu Layout
Information Pages: 45
Included Resources in editable Word format are:
- Questionnaire - What Makes My Salon Unique
- Samples - Salon Etiquette & Policies
- Checklist - Service Menu
- Worksheet - High Profit/Popular & Low Profit/Less Popular
- Worksheet - Service Addition, Deletion and Alteration
- List - Descriptive Words and Phrases
- Worksheet - Service Name Conversion for Male Clients
- Worksheet - Service Category List
- Worksheet - Services and Categories
Questionnaire, Samples, Checklist, List & Worksheets: 9
Videos: 5
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
A little information from Pam before you get started.
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2
Module - The Ultimate Guide to Service Menu Creation Module
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Module - The Ultimate Guide to Service Menu Creation (downloadable)
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3
Resources Booklet - The Ultimate Guide to Service Menu Creation
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Resources Booklet - The Ultimate Guide to Service Menu Creation (downloadable & editable)
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4
Videos - The Ultimate Guide to Service Menu Creation Videos
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The Ultimate Guide to Servuce Menu Creation - Video 1 - 9:40min
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The Ultimate Guide to Service Menu Creation - Video 2 - 10:45min
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The Ultimate Guide to Service Menu Creation - Video 3 - 8:06min
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The Ultimate Guide to Service Menu Creation - Video 4 - 8:00min
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The Ultimate Guide to Service Menu Creation - Video 5 - 14:33min
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