Course Description

The Simple & Effective Client Rewards Program

Who will benefit from this Module?

If you're a salon, spa or clinic owner who wants to learn more about low-cost and effective marketing options for your business, then this Module is for you.

What's in this Module?

Long gone are the days when you could count on having a client for life. Today, a client’s loyalty to your salon is extremely fragile, and sometimes, it’s the very smallest thing that will break it.

It’s a fact that clients are constantly on the look-out for businesses that not only provide them with superior products, treatments and customer service, but also some kind of reward for their loyalty.

Part of the value you can provide to your clients is in the form of a Client Rewards Program.  This program delivers a worthwhile reason for your clients to remain with your salon.

There are many factors that contribute to client happiness and loyalty. These include:

The quality of the treatments your team delivers. It doesn’t matter how good your rewards program is if your team is delivering substandard treatments.

The effectiveness of your competitors marketing strategies. Whether your competitors are as good as, better than or much worse than your salon or spa, if their marketing is good enough, it may well lure some of your clients away.

The quality of customer service your salon or spa provides. Even great treatments are not enough if the rest of your customer service standards are poor.

Value for money. Your services don’t have to be cheap to offer value but they have to be worth what you charge.

How you make your clients feel.  A client who leaves your salon or spa feeling happy about her experience will be much harder to lure away.


The cornerstone of every business is client loyalty.  Without that, you are constantly in search of new clients and that's an expensive way to do business.  This module outlines how to create and implement a Client Loyalty Program that helps to keep clients returning to your business so that they can earn rewards.

Included Topics

  • The Client Rewards Program.
  • Why you need a Client Rewards Program.
  • What a client is worth to your salon.
  • Which services and products should be included.
  • What the rewards should be for your clients.
  • When the client should receive her reward.
  • How to implement your Rewards Program.
  • Outline of how to use a software-based Rewards Program.
  • Outline of how to use a manual Rewards Program.

Information Pages: 19

Included Resources in editable Word format are:

  1. Sample Loyalty Card Template
  2. Client Value Template
  3. Client Letter

Templates & Letters: 3

Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    Module - Simple & Effective Client Rewards Program

    • Module - Simple & Effective Client Rewards Program (downloadable)

  • 2

    Resources Booklet - Simple & Effective Client Rewards Program

    • Resources Booklet - Simple & Effective Client Rewards Program (downloadable & editible)

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