The Essential Difference Between Profit & Revenue
How they're different and why it's important!
What's in this Module?
This Revenue & Profit business module is not lengthy, but it is important.
The fact is that many salon and spa owners constantly chase high revenue (also often referred to as turnover or earnings) in their salons in the mistaken belief that high revenue will automatically also mean high profits.
Let me be 100% clear about this - it doesn’t!
When you realise that increasing your revenue is not a guarantee that you’ll increase your profits, you’ll better understand the real risks involved in:
1. Trying to attract volume sales by pricing your services too low, and
2. Running salon promotions based on discounted pricing.
This Profit & Revenue business module isn’t lengthy, but it is important.
The fact is that many salon and spa owners constantly chase increased revenue (also often referred to as turnover/ earnings/ sales) in their salons, in the mistaken belief that higher revenue will automatically also mean higher profits.
Let me be 100% clear about this - it doesn’t guarantee that at all!
When you realise this, you’ll understand the risks involved in:
1. Pricing your services too low trying to attract volume sales, and
2. Running salon promotions based on heavily discounting your services.
Both of these strategies may well increase your revenue in the short-term but they won’t necessarily increase your profits.
Read more in the module...
Many business owners confuse revenue with profit but they are NOT the same thing.
This confusion negatively affects the way they market their services, and in turn, leads to loss-producing promotions and treatments.
If you're not clear about the difference between the two, then this short module is a must-have for you.
This module includes a PDF document outlining:
- What is Revenue?
- What is Profit?
- Net Profit Chart
- Pricing for Profit
- Discounting - The Wrost marketing Tool for Long-Term Success
- Being Busy vs Being Profitable
Information Pages: 12
Module - The Essentail Difference Between Profit & Revenue (downloadable)