Course Description

How to Develop Retail Mastery

This Module contains: 1 68-page Module in PDF, 1 Resources Booklet in Word & 6 Videos

Who will benefit from this Module?

If you're a salon, spa or clinic owner/manager and you're experiencing difficulty getting your team members to recommend retail products to their clients, then this module is perfect for you.

Module Introduction

Salon and Spa owners are no longer able to rely solely on revenue generated from services to meet their expenses and generate a healthy profit. In the majority of cases, profits derived from services alone are simply not sufficient to furnish, equip, or run a salon that delivers cutting edge treatments.  

A strong focus on retailing will provide higher profits, and so, it’s now more important than ever for every salon and spa to generate substantial retail sales.

To improve your retail sales requires a multi-pronged approach.

This Information Module includes 3 sections that cover: 

  1. Why it’s important for your salon to focus more intensely on retail sales and which one makes the most profit.

  2. How to get your team members motivated to sell retail.

  3. How to encourage your clients to buy.

Read more in the module...


This training module explains the impact that increased retail sales can have on your profits. 

It offers easy-to-implement strategies to show you how to increase your retail sales and keep your team motivated to sell take-home products to their clients.

Included topics in this module are:

SECTION 1 - Your Business

  • Introduction
  • Service to Retail Profit Comparison
  • Choosing the Right Retail Product Range
  • Retail Product Pricing, Placement and Display
  • Action Steps Summary

SECTION 2 - Your Team

  • 11 Ways to Motivate Your Team to Sell Retail
  • Retail Targets and Bonuses
  • Bonus Payments 
  • Action Steps Summary

SECTION 3 - Your Clients

  • 5 Ways to Subtly Encourage Your Clients to Buy Retail
  • 5 Steps to Secure a Sale
  • Action Steps Summary
  • Key Points for Successful Retailing

Total printable pages 68.

Included resources in editable word format are:

  1. Worksheet - Services vs Retail Profit Comparison
  2. Worksheet - Companion Retail Product List
  3. Checklist - Retail Product Sales 
  4. Checklist - Team and Client Motivator Checklist
  5. Chart - Markups and Margins 

Worksheets & Checklists & Chart: 5

Videos: 6

Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    A little information from Pam before you get started.

  • 2

    Module - How to Develop Retail Mastery

    • How to Develop Retail Mastery - Module (downloadable)

  • 3

    Resources Booklet - How to Develop Retail Mastery

    • How to Develop Retail Mastery - Resources Booklet (downloadable & editable)

  • 4

    Videos - How to Develop Retail Mastery

    • How to Develop Retail Mastery - Video 1 - 3:25min

    • How to Develop Retail Mastery - Video 2 - 5:40min

    • How to Develop Retail Mastery - Video 3 - 12:06min

    • How to Develop Retail Mastery - Video 4 - 3:25min

    • How to Develop Retail Mastery - Video 5 - 9:36min

    • How to Develop Retail Mastery - Video 6 - 4:22min

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