Course Description

Re-activate Your Missing  Clients

This Module contains: 1 17-page Information Module  in PDF, 1 Resources Booklet in Word & 2 Videos

Who will benefit from this Module?

Salon/Spa owners and managers will benefit from being able to successfully re-engage with missing clients and have them return to the salon.


In other information modules within The Coaching Hub, I often talk about the importance of client retention and why it’s often more important to your salon than new client attraction. 

Gaining a new client is often a big expense to your business, so it’s important to retain as many existing clients as possible.

As well as reducing the amount of money spent on attracting new clients, research has shown that existing clients are much more financially valuable to your business as they’re more likely to: 

● Spend more money at each visit due to established rapport and higher levels of trust. 

● Refer new people to your business.

Many salon owners are simply not aware of how large their client loss actually is and
this is because they don’t track the attrition rate (loss) of their clients.  

This is a mistake and can heavily impact on the financial well-being of your business.

Read more in the module...


This module includes all the information required to re-engage with valuable missing clients.

Information segments include:

Introduction: Why effective client retention is essential to a healthy, thriving salon or spa.

Why Do Clients Leave: Understanding why clients leave is instrumental in reducing client loss and keeping re-engaged clients for the long-term.

Identifying Your Missing Clients: How to identify your missing clients.

Missing Under 3 Months: What to do as soon as you realise a client has gone missing.

Long-term Missing Clients: Gone but not forgotten.  How to handle a long-term missing client to entice them to return.

How Long Should You Persist?:  Most salon owners give up way too soon when it comes to re-activating missing clients.  How long should you keep trying to win them back?

What to Say to a Missing Client:  Bypass the embarrassment and discover how to communicate with a client who has gone elsewhere.

Success Tips:  Simple, but effective, tips to increase your re-activation success rate.

Read more in the module...

Total pages: 17

Resources included in this module:

Your Module is accompanied by a Resources Booklet.  In this booklet you will find:

1. Worksheet - Identify Your Missing Clients

2. Letter Template for Missing Clients - Under 3 Months

3. Sample Letter for Missing Clients - Under 3 Months

4. Letter Template for Long-term Missing Clients

5. Sample Letter for Long-term Missing Clients

6. Voucher Extension Letter

Worksheets, Letters: 6

Videos: 2

Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    A little bit of information from Pam before you get started.

  • 2

    Module - Re-activate Your Missing Clients

    • Module - Re-activate Your Missing Clients (downloadable)

  • 3

    Resources Booklet - Re-activate Your Missing Clients

    • Resources Booklet - Re-activate Your Missing Clients (downloadable & editable)

  • 4

    Videos - Re-activate Your Missing Clients

    • Re-Activate Your Missing Clients - Video 1 - 8:03min

    • Re-activate Your Missing Clients - Video 2 - 7:51min

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