Course Description

 Mystery Shopper Program


Who will benefit from this Module?

If you're a salon or spa owner who'd love to know what's really going on behind those closed treatment room doors or when you're not hands-on in your business, then this module will give you all the information you need to keep your business running the way you want it to.


Introduction

Many different types of businesses use the services of a Mystery Shopper (sometimes called a Secret Shopper). 

The goal of using a Mystery Shopper is to give you, the salon owner, a non-biased snapshot of what is really going on in your salon in situations where you may not be able to see what’s really happening.

In the beauty industry, salon clients are routinely taken into a private room for their treatments. 

This provides privacy for the client; however, as the salon owner, you’re pretty much unaware of what’s happening behind those closed doors.

Read more in the Module...


Overview

This module includes a PDF document outlining:

  • What is a Mystery Shopper and why do you need one?
  • What is the role of a Mystery Shopper?
  • How does it work?
  • How often should you use a Mystery Shopper?
  • Should you tell your team about the Mystery Shopper?
  • What do you do with the information you get?

Total pages: 7


Included Resources in editable Word format are:

  1. Mystery Shopper Questionnaire - Comprehensive


Mystery Shopper Questionnaire: 1


Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    Module - Mystery Shopper Program

    • Module - Mystery Shopper Program (downloadable)

  • 2

    Mystery Shoppers for Salons and Spas - Resources Booklet

    • Resources Booklet - Mystery Shopper Program (downloadable & editable)

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