Market Your Beauty Biz Like a Pro
...without breaking the bank
Course Description
Market Your Beauty Biz Like a Pro
This Module contains: 1 84-page PDF Information Module, 1 Resources Booklet in Word, 5 Videos
Who will benefit from this Module?
If you're a salon, spa or clinic owner who wants to learn more about low-cost, effective and profitable marketing options for your business, then this Module is for you.
Module Introduction
Every business needs to market itself.
As the saying goes “You can’t sell a secret”, therefore you have to tell your prospective clients and your current clients what you have to offer in order to create sales.
And to do this, you have to successfully get your message out to the right people, with the right offer, at the right time using the right marketing strategies.
What is Marketing?
Many people confuse the concepts of marketing and advertising.
They are different.
For me, marketing is what you do to get your service or products into the hands of your clients.
Advertising is, therefore, a part of marketing – but not the whole package!
With this in mind, this module is also going to explore other marketing concepts beyond simply advertising.
Advertising generally doesn’t come cheap, so any other forms of marketing that don’t cost an arm or a leg are definitely worth considering.
Read more in the module...
Overview
Marketing is a must for every business, and this module not only provides you with loads of different marketing ideas, it also provides a 12-month Promotion Planner Template that will make planning your monthly and yearly marketing a breeze.
Included topics in the Information Module:
- What is Marketing?
- Planning For Marketing Success
- 32 Proven Marketing Strategies for Spas and Salons (including pros and cons)
- How to Create a Profitable Promotion using Primary and Secondary Services
Information Pages: 84
Included Resources in editable Word format are:
- The 12-Month Promotional Planner
- Primary and Secondary Services
- Promotions Goal
- Common Email and Spam Words and Phrases to Avoid
Worksheets and List: 4
Videos: 5
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
A little information from Pam before you get started.
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2
Module - Market Your Beauty Biz Like a Pro
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Module - Market Your Beauty Biz Like a Pro (downloadable & editable)
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3
Resources Booklet - Market Your Beauty Biz Like a Pro
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Resources Booklet - Market Your Beauty Biz Like a Pro (downloadable & editable)
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4
Videos - Market Your Beauty Biz Like a Pro
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Market Your Beauty Biz Like a Pro - Video 1 - 5:04min
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Market Your Beauty Biz Like a Pro - Video 2 - 23.12
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Market Your Beauty Biz Like a Pro - Video 3 - 20:40min
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Market Your Beauty Biz Like a Pro - Video 4 - 18:02min
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Market Your Beauty Biz Like a Pro - Video 5 17:11min
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