How to Create More Profitable Promotions
Make your promotions make you money!
Course Description
How to Create More Profitable Promotions
This eCourse contains: 1 28-page Information Booklet in PDF, 1 Resources Booklet in Word & 4 Videos
Who will benefit from this e-course?
If you're the person responsible for creating popular and profitable promotions for your salon and spa, this module will provide the necessary training required to achieve that.
eCourse Introduction
Many salon owners run promotions almost non-stop, with the mistaken belief that quantity of sales, rather than quality of sales, is what will make them more profit. Not so!
It’s easy to achieve busy-ness in your salon or spa by simply lowering your prices (discounting), but being constantly busy is no guarantee that you will make any profit. Busy-ness does not necessarily equal profitability.
Promotions should NOT be about getting clients into your salon at ANY cost...
Read more in the module...
Overview
This short ecourse shows you how to produce a great promotion that both you and your clients will love.
It aims to help you plan your promotions for greater profitability, while still providing excellent value for your clients. A true win-win scenario.
This e-course includes a PDF booklet outlining:
- Understanding the Purpose of Your Promotion
- The Client Reactivation Promotion
- Profit Before Revenue
- Stop Discounting and Start Value-adding
- Combining the Right Services for More Profitable Promotions
- Primary and Secondary Services
- Choosing the Right Services for Your Promotions
- Pricing Your Promotional Offers
- Targeting the Right Clients for Your Promotions
- Where to Market Your Promotions
- Measuring Your Results
Information Pages: 28
Included Resources in Editable Word Format:
- Worksheet: Primary and Secondary Services
- Chart: Where to Market Your Promotions
- Worksheet: Promotions and Packages
- Worksheet: The Profitable Promotion Planner
- Worksheet: Monthly Promotional Tracker
Worksheets & Chart: 5
Videos: 4
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
A little information from Pam before you get started.
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2
Module - How to Create More Profitable Promotions
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Module - How to Create More Profitable Promotions (downloadable)
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3
Resources Booklet - How to Create More Profitable Promotions
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Resources Booklet - How to Create More Profitable Promotions (downloadable & editable)
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4
Videos - How to Create More Profitable Promotions
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How to Create More Profitable Promotions - Video 1 - 6:04min
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How to Create More Profitable Promotions - Video 2 - 7:38min
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How to Create More Profitable Promotions - Video 3 - 3:59min
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How to Create More Profitable Promotions - Video 4 - 3:59min
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