Create Effective Salon Newsletters
Who will benefit from this Module?
Any salon, spa or clinic owner who wants to increase sales and client retention through the use of great newsletters will find this module incredibly useful for developing quality communication with clients.
What's in this Module?
With other salons in your trading zone always looking for ways to lure your clients away with better, brighter offers, and social media providing greater exposure for them to do so, it’s essential that you find a way to stay ‘front of mind’.
An informative newsletter is a great way to do just that.
It can be a very powerful marketing tool for your salon or spa - if you get it right. It’s important though to remember that the purpose of your newsletter is not to simply try to sell something to your clients. Doing this inevitably leads to loads of un-subscribes, and you’ll end up with no-one left on your email list.
Read more in the module...
This module helps you to better understand why you need to create and send salon newsletters and includes practical strategies you can use to create the most effective newsletter for your salon or spa.
This module includes a PDF document outlining:
- Why a salon newsletter is an important tool for client retention and increased sales.
- Select your theme
- Newsletter content
- Sending frequency
- Software options
- Before your send
- The best time to send
- Increase your open rate
- Handling unsubscribes
Information Pages: 26
Included Resources in editable Word format are:
- Worksheet - Newsletter Worksheet
- Checklist - Newsletter Checklist
- List - Spam Words & Phrases to Avoid
Worksheet, Checklist & List: 3
Module - Create Effective Salon Newsletters (downloadable)
Resources Booklet - Create Effective Salon Newsletters (downloadable & editable)