How to Attract More Premium Clients to Your Beauty Biz
Find those clients who will pay and stay!
Course Description
How to Attract More Premium Clients to Your Beauty Biz
This Module contains: 1 19-page Information Module in PDF, 1 Resources Booklet in Word & 3 Videos
Who will benefit from this Module?
If you have a salon, spa or clinic and want to attract more high-end clients who stay longer, spend more and refer others, this is the right Module for you.
Introduction
Do you ever wonder why you seem to constantly attract the wrong kind of clients into your salon or spa?
Those always looking for cheap and discount services or who only front up when there’s a special offer happening
Naturally, you’ll always attract some clients who want these low-priced and generally low-profit services, but it’s best to have them make up only a very small part of your client base.
It’s incredibly frustrating when the majority of your clients just want cheap and can’t make you a decent profit.
But... how much of the problem is really self-inflicted?
And if that’s the case, can you do something to change it
Read more in the module...
Overview
This module will help you, as a salon or spa owner, to understand how to attract into your salon more of the desirable people who are happy to pay full price for your services and less of the people who will not benefit your business.
This Module includes the following segments:
- Why You're Attracting the Wrong Clients
- Branding to Attract the Right Clients
- Your Target Market
- Who are Your Best Prospective Clients
- Discount Seeking clients and the Damage They Do
- Marketing to the Right People
- How Your Location Affects Your Business
- Key Points for Premium Client Attraction
Total pages: 19
Worksheets: 2
Included Resources:
- Worksheet - Business Branding
- Worksheet - Identifying Your Target Market
Worksheets: 2
Videos: 3
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
A little information from Pam before you get started.
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2
Module - How to Attract More Premium Clients to Your Beauty Biz
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Module - How to Attract More Premium Clients to Your Beauty Biz (downloadable)
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3
Resources Booklet - How to Attract More Premium Clients to Your Beauty Biz
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Resources Booklet - How to Attract More Premium Clients to Your Beauty Biz (downloadable & editable)
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4
Videos - How to Attract More Premium Clients to Your Beauty Biz
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How to Attract More Premium Clients to Your Beauty Biz - Video 1 - 6.58 min
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How to Attract More Premium Clients to Your Beauty Biz - Video 2 - 4:47 min
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How to Attract More Premium Clients to Your Beauty Biz - Video 3 - 3:41 min
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