The Coaching Hub by SalonSavy

Selecting the Right Services for Your Beauty Business

This Module contains: 1 22-page Information Module in PDF , 1 Resources Booklet in Word & 3 Videos

Who will benefit from this module?

If you're responsible for choosing the services your salon is going to provide to it's clients, then this module will provide the necessary information to ensure you select the services that will be most attractive to your clients.

Module Introduction

What are the right services to offer your clients so that you maximise client spend?

It’s a hard question to answer, and in this module we’ll look at various factors that must be considered before you decide which services to include on your menu and which to leave out.

Copying what your competitors offer may feel safe, but who’s to say they’ve made the right choices? 

How do you know that the big investment they’ve made in expensive product and equipment is bringing them in a healthy profit, because in many cases, it isn’t and they're left with unused expensive equipment that is simply collecting dust in the corner.

It’s important to your success that you’re clear about what services your target market want from your business and, more importantly, what they’re prepared to pay for those services.

Also, you want to be able to offer something unique in your marketplace so you stand out from other salons in an over-crowded marketplace. 

This means understanding what other competitors are offering or not offering.

Read more in the module...

Overview

There are many things to consider when opening up a salon if it's going to be successful right from the start.  

One of these is knowing which services to offer to your local market to ensure they will want and, more importantly, buy them many times over.

This module includes a PDF document outlining:

• Introduction 
• Identifying Your Real Competitors
• Providing Something Unique in Your Marketplace
• How Most Salons Choose Their Services and Why It’s Flawed. 
• The 4 Service Selection Criteria 
• Mini and Express Services
• Action Steps Summary

Total pages: 22

Included Resources in Editable Word Format:

1. Worksheet - Identifying Your True Competitors 
2. Worksheet - Service Sales & Value
3. Survey - New Services 
4. Worksheet -Potential Service Rating
5. Worksheet - Competitor Price Comparison - Potential Services
6. Worksheet - Individual Service Popularity
7. Worksheet - Required Service Training
8. Worksheet - Renaming your Mini & Express Services

Worksheets & Survey: 8

Videos:3