Course Description
Packaging Your Services for Greater Profit
Who will benefit from this module?
If you are a salon or spa owner who would like to sell more services and make more profit, this is the perfect module to help you achieve this outcome.
Module Introduction
When you bundle a group of services together to sell for a single price, it’s called packaging and it’s exceptionally beneficial for salons and spas.
Courses and Programs both involve packaging services together and pre-selling them as a single entity but are a little different in what they contain.
The 4 main advantages of packaging services are:
1. The client will achieve a better result as she has to commit to a series of treatments.
2. The client is tied to your salon throughout the course or program package.
3. You receive prepayment from the client for the entire package.
4. Because the client is not paying at each visit, she’s more likely to purchase other services and products throughout the duration of her course or program package.
Both types of packages, courses and programs, generally include some kind of incentive for the client to make it worth her while to prepay for a group of services.
Let’s take a closer look at what they are, how they’re different and how to use them to increase your revenue and profit.
Read more in the module...
Overview
The key to boosting sales in profits generated from services is to sell more of them.
Simple!
But how is the best way to do this to ensure it's a win-win arrangement for both your salon and clients?
This module includes a PDF document outlining:
- Introduction to Courses and Programs
- Courses
- Programs
- Pamper Packages
- Purchasing Incentives for Your Clients
- Summary
Information Pages: 14
Included Resources in Editable Word Format:
- Worksheet - Courses Worksheet
- Examples - Package Template
- Worksheet - Package Worksheet
- Worksheet - Special Menu Worksheet
Worksheets & Example: 4
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
Module - Packaging Your Services for Greater Profit
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Module - Packaging Your Services for Greater Profit (downloadable)
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2
Resources Booklet - Packaging Your Services for Greater Profit
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Resources Booklet - Packaging Your Services for Greater Profit (downloadable & editable)
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