Course Description

Membership Programs

What Works & What Doesn't

Who will benefit from this module?

If you're a salon or spa owner who wants to retain clients and grow their repeat business using a membership,this module will explain how to do this without losing money.

Module Introduction

Having a Membership Program for your salon or spa can be very appealing (and profitable).  

Many memberships certainly seem attractive at first glance because they bring in lump sums of money quickly and are a great way to bind clients to your business for the duration of their membership.

However, before you rush headlong into introducing any type of membership program, there are some very important elements you must consider first to avoid financial losses in the future.   

What may bring you short-term gain (money), may also bring you long-term pain (additional and ongoing workload and expenses) unless meticulous planning and analysis is done before you get underway.

Read more in the module...


Creating a salon or spa membership can be a fun and profitable strategy to introduce but not all membership models are profitable.

Included topics in this module are:

  • Introduction 
  • The Advantages of a Membership Program 
  • The Disadvantages of a Membership Program 
  • Common Membership Program Formats 
  • 10 Key Points to Consider Before You Create Your Membership Program

Total printable pages 23.

Included resources in editable word format are:

  • Worksheet - Membership Program Design Worksheet

Worksheet: 1

Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    Module - Membership Programs - What Works & What Doesn't

    • Module - Membership Programs - What Works & What Doesn't (downloadable)

  • 2

    Resources Booklet - Membership Programs - What Works & What Doesn't

    • Resources Booklet - Membership Programs - What Works & What Doesn't (downloadable & editable)

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