How to Keep Your New Clients Returning
& Investing in your salon
Course Description
How to Keep Your New Clients Returning
This Module contains: 1 22-page Information Module in PDF, 1 Resources Booklet in Word & 2 Videos
Who will benefit from this Module?
A large number of salons and spas only retain between 25-50% of new clients after their first few visits.
If you fall into this category, this module will provide you with the solutions you need to retain more of your new clients.
Module Introduction
I’m often asked by salon owners to help them attract more new clients for their struggling and unprofitable salons.
They believe that gaining more new clients is the answer to their business woes, and so, the majority of their marketing efforts (and dollars) are continuously focussed on gaining more new clients.
However, if you review your figures for the past year, you’re almost guaranteed to find that your salon has actually had bucket-loads of new clients coming through your doors.
Unfortunately, in most cases, a fairly big percentage of them didn’t stick around and become regular, loyal clients...and this is why focussing on client retention is actually more important than continuously looking for new clients.
New clients are pretty unforgiving, and if they don’t feel that you have what they want after 1, or if you’re lucky, 2 visits, then there’s a good chance they’ll move on to another salon without a backward glance.
This means you don’t have the luxury of letting them find out how good you are over a period of time.
Read more in the module...
This Information Module includes:
- Introduction
- Client Retention Steps 1-9
- Summary
Total pages: 22
Included resources in editable Word format are:
- Checklist - Salon Audit
- Template - Client Information Card
- Template - Client Consultation Form
- Template - New Client Welcome Letter
- Script - Follow-up Phone Call
Checklist, Templates & Script: 5
Videos - 2
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
-
1
A little information from Pam before you get started.
-
2
Module - How to Keep Your New Clients Returning
-
Module - How to Keep Your New Clients Returning (downloadable)
-
-
3
Resources Booklet - How to Keep Your New Clients Returning
-
Resources Booklet - How to Keep Your New Clients Returning (downloadable & editable)
-
-
4
Videos - How to Keep Your New Clients Returning
-
How to Keep Your New Clients Returning - Video 1 - 11:18min
-
How to Keep Your New Clients Returning - Video 2 -7:02min
-
How to Keep Your New Clients Returning - Video 2 -
-