Course Description
How to Choose the Right Retail Range
This Module contains: 1 21-page PDF Information Module, 1 Resources Booklet in Word, 3 Videos
Who will benefit from this Module?
This module will benefit any salon or spa owner who wants to be sure they select the right retail and professional product range to suit their business and clients; ensuring stronger retail sales.
Module Introduction
When you decide to stock a skincare range in your salon, you are making a large and long-term commitment that may cost you thousands of dollars initially.
Many (if not most) product suppliers require that you purchase a substantial opening order that often comprises at least one of every retail and professional product in their range - whether or not this is in your best interests!
With this in mind, it’s vital to give careful consideration to the company who will be supplying your products as well as the products themselves.
Once committed, it’s not financially viable to jump ship and swap to another range at the drop of a hat.
Not only would it involve out-laying another large sum of money, but there is also retraining of staff and convincing clients to swap over to ‘something better’ than the previous range of products that you assured them were the very best.
Let’s take a look at some of the most important aspects of introducing a new range of skincare products into your salon.
Read more in the module...
Overview
Many salons and spas are tempted to think that buying the 'best' product range with the 'best' ingredients is the right thing to do.
In fact, this may not be the case. Before choosing a product range for your business, there are many factors to be considered first.
Included topics in this module are:
- Introduction
- Addressing Your Client’s Needs First
- The Product
- The Supplier
- Private Label
- Action Steps Summary
Total pages: 21
Included resources in editable word format are:
- Checklist - Choosing the Right Retail Range
- Checklist - Product Supplier
Checklists: 2
Videos: 3
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
A quick message from Pam
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A little information from Pam before you get started.
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2
Module - How to Choose the Right Retail Range
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Module - How to Choose the Right Retail Range (downloadable)
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3
Resources Booklet - How to Choose the Right Retail Range
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Resources Booklet - How to Choose the Right Retail Range (downloadable & editable)
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4
Videos - How to Choose the Right Retail Range
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How to Choose the Right Retail Range - Video 1 - 8:32min
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How to Choose the Right Retail Range - Video 2 - 7:12min
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How to Choose the Right Retail Range - Video 3 - 5:10min
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