Course Description

How to Achieve Customer Service Excellence

This Module contains: 1 39-page PDF Information Module, 1 Resources Booklet in Word, 7 Videos

Who will benefit from this Module?

If your goal as a salon/spa owner or manager is to improve the customer service experience in your business, then this module will give you the information required to achieve that.


Introduction

If asked, most salon owners would say that they provide good customer service.

But is ‘good’ good enough?  

With most salons offering similar services, the one thing that can make them stand out from the crowd is the quality of their customer service.  

Service that is not just good, but excellent!

Good customer service happens regularly in most salons, but excellent customer service is rare and happens only when that extra step/s is taken to make your client’s experience is exceptional - without being asked.  

Let me make something really clear right up front.  

That doesn’t mean giving away free services or discounting yourself silly.  

It means doing whatever can be done to make the client’s experience in your salon as enjoyable and memorable as you possibly can. 

It involves a complete understanding of what each individual client requires and doing everything possible to provide it.

There are many factors that contribute to customer service excellence, and in this module we will look at a variety of actions that can be taken by you and your team members to do just that.

Read more in the module...


Overview

Excellent customer service can be delivered in many ways.  

It's not just one or two things that your salon or team members do that creates an excellent client experience but a wide range of things that should be implemented from the time the client makes her booking through to the follow up after she has left the salon or spa.

This module includes the following topics:

  • Introduction
  • Why Most Clients Leave and Don’t Return 
  • 10 Essential Facts About Customer Service to Keep in Mind 
  • The 3 Components of Excellent Customer Service - Attitude, Skills and Communication
  • How to Establish Rapport Quickly with your Clients 
  • Creating Your Best Impression 
  • How to Avoid Making a Bad Impression - Ever 
  • 6 No-compromise Expectations Your Clients Have About Your Salon 
  • 10 Actions to Create a Happier Team 
  • Action Steps Summary


Total pages: 39

Videos: 7


Included Resources in editable Word format are:

  1. Test - Team Member’s Attitude 
  2. Test - Team Member’s Skills 
  3. Questionnaire - Customer Satisfaction 
  4. Mini Poster - Motivational Quote 
  5. Mini Poster - Motivation Facts

Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    A little information from Pam before you get started.

  • 2

    Module - How to Achieve Customer Service Excellence

    • Module - How to Achieve Customer Service Excellence (downloadable)

  • 3

    Resources Booklet - How to Achieve Customer Service Excellence

    • Resources Booklet - How to Achieve Customer Service Excellence (downloadable & editable)

  • 4

    Videos - How to Achieve Customer Service Excellence

    • How to Achieve Customer Service Excellence - Video 1 - 7:51min

    • How to Achieve Customer Service Excellence - Video 2 - 2:35min

    • How to Achieve Customer Service Excellent - Video 3 - 4:27min

    • How to Achieve Customer Service Excellent - Video 4 - 7:21min

    • How to Achieve Customer Service Excellent - Video 5 - 6:07min

    • How to Achieve Customer Service Excellent - Video 6 - 7:14min

    • How to Achieve Customer Service Excellent - Video 7 - 10:15 min

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