Course Description

Discounts & Coupons

The Good, Bad & Ugly

This Module contains: 1 26-page Information Module in PDF, 1 Resources Booklet in Word & 3 Videos


Who will benefit from this Module?

If you've been led to believe that discounting your services or running coupon promotions is the best way to run your business, then this article will explain why that strategy doesn't work for you in the long term and how to use these strategies more effectively.

Module Introduction

Let me begin by saying right up front, that I’m not a fan of service discounting or coupons to try and attract new clients into a beauty business. 

I believe that both of these business practices can bring long-term and unpleasant consequences if not handled with great care.

The client’s perception when you discount your services is that when you don’t, you’re most likely overcharging them and that’s not good.

If you feel the only way to sell your services is to reduce their price via discounting, then I would dare to speculate that there is something else going on that makes your clients feel that they don’t receive value for the current price charged.

Read more in the module...

The information module contains the following topics:

SECTION 1 - Discounts 

  • Introduction
  • Discounting - The Lazy Person’s Marketing Tool
  • How to Use Hidden Discounts Without Damaging Your Pricing Integrity


SECTION 2 - Coupons 

  • Coupon Promotions - The Good, Bad & Ugly 
  • The Impact of Discount Coupons on Your Existing Clients 
  • The Impact of Discount Coupons on Your Team
  • How to Use Coupons Successfully
  • What Treatments Should be Avoided with Coupons
  • Coupon Offer Limit
  • Retail Promotions Using Coupons
  • Summary 
  • Action Steps Summary


Total pages: 26

The Resources Module contains the following items:

  1. Worksheet - Your Profit Loss Calcualtion Sheet for Coupon Promotions


Worksheet: 1

Videos: 3

Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    A little information from Pam before you get started.

  • 2

    Module - Discounts & Coupons

    • Module - Discounts & Coupons (downloadable)
  • 3

    Resources Booklet - Discounts & Coupons (downloadable & editable)

    • Resources Booklet - Discounts & Coupons (downloadable & editable)
  • 4

    Videos - Discounts & Coupons

    • Discounts & Coupons - Video 1 - 7:45min

    • Discounts & Coupons - Video 2 - 8:48min

    • Discounts & Coupons - Video 3 - 8:23min

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