Course Description

Branding Your Salon or Spa

This Module contains: 1 18-page Information Module in PDF, 1 Resources Booklet in Word & 3 Videos

Who will benefit from this module?

This module will help salon, spa and clinic owners refine their message about their business style.

Module Introduction

Branding is the end result of a set of thoughts, visions, and emotions consumers have when they hear the name of your business.

For instance, what comes to mind when you think about makeup and skincare companies Chanel or Estee Lauder (luxury, prestige, classy, high-end, quality etc.)? 

Now, what thoughts, feelings, and visions do you have when you picture brands such as Rimmel or Maybelline (economical, value, average quality)?  

These two companies both sell cosmetics but have branding that immediately tells you a great deal about their product, quality and standards.

But you don’t have to be a mega business such as Chanel or Maybelline to have your own business brand.

Read more in the module...


Whether you mean to or not, you are branding your business every day by the decisions you make.  

If this is the case, why not brand with intent?

This module walks you through what you need to know to create a simple but powerful brand for your beauty business.

Incuded topics in this module are:

  • What is Business Branding? 
  • Brand Strategy 
  • What Does Branding Mean to Your Beauty Business? 
  • Defining Your Brand 
  • Your Brand Colours 
  • Your Logo

Total pages:18

Included resources in editible word format are:

  1. Worksheet - Defining Your Brand 
  2. Worksheet - Create Your Tag Line/Slogan 
  3. Worksheet - Aligning Your Salon With Your Desired Brand. 
  4. Chart - Colours

Worksheets & Chart:4


Salon & Spa Profit Coach

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers. Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop! But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast. Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire. During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books. Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 1

    A little information from Pam before you get started.

  • 2

    Module - Branding Your Salon or Spa

    • Module - Branding Your Salon or Spa (downloadable)

  • 3

    Resources Booklet - Branding Your Salon or Spa

    • Resources Booklet - Branding Your Salon or Spa (downloadable & editable)

  • 4

    Videos - Branding Your Salon or Spa

    • Branding Your Salon or Spa - Video 1 - 5:23 min

    • Branding Your Salon or Spa - Video 2 - 7:33 min

    • Branding Your Salon or Spa - Video 3 - 4:31 min

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