Course Description
Attract New Clients by Improving Your Writing Skills
This Module contains: 1 22-page Information Module in PDF, 1 Resources Booklet in Word & 3 Videos
Who will benefit from this Module?
If you'd like to know how to grow your client numbers by writing engaging articles, blog posts, client letters, social media posts and newsletters, this module will help you achieve this.
Module Introduction
There are countless ways to attract new clients into your salon.
Ideas are limited only by your imagination.
However, you’ll find that some strategies work better and are less costly than others.
Writing is one of those strategies.
Publishers of local magazines, newspapers and neighbourhood flyers are often on the look-out for informative and interesting articles to publish.
This presents salon owners with an excellent opportunity to establish themselves as an industry expert within their trading zone.
A blog on your website is another way to showcase your expertise when it comes to your industry.
Visitors to your website can assess the quality and quantity of your knowledge by simply reading through your blog posts.
Writing well establishes you as a credible expert, and this definitely makes you, and your salon, the ideal choice.
Read more in the module...
Overview
Discovering how to write enticing articles will help your business to not only entice prospective new clients, but also keep your existing clients engaged.
Writing needs practice, there's no two ways about it, but there are some clear guidelines that will help you to produce interesting and concise copy that your readers will love.
If you've been hesitant to have written contact with your clients or to post engaging posts on social media platforms, this information will give you the skills and knowledge to make a good start and position yourself as the local industry expert.
Total pages 22.
Included resources in editable word format are:
- Checklist - Article Checklist
- List - Common Contractions for Friendlier Content
- Samples - Descriptive Words
- Samples - Descriptive Phrases
Checklist, List, Samples, : 4
Videos: 3
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
A little information from Pam before you get started.
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2
Module - Attract New Clients by Improving Your Writing Skills
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Module - Attract New Clients by Improving Your Writing Skills (downloadable)
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3
Resources Booklet - Attract New Clients by Improving Your Writing Skills
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Resources Booklet - Attract New Clients by Improving Your Writing Skills (downloadable & editible)
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4
Videos - Attract New Clients by Improving Your Writing Skills
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Attract New Clients by Improving Your Writing Skills - Video 1 - 6:00min
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Attract New Clients by Improving Your Writing Skills - Video 2 - 11:20min
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Attract New Clients by Improving Your Writing Skills - Video 3 - 3:49min
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