99 Real Reasons Why Your Clients Leave
And How To Prevent It!
Course Description
99 Real Reasons Why Your Clients Leave
And how to prevent it!
This simple, but very insightful e-book came about because I wanted to give salon and spa owners a genuine understanding as to why their VIP (and profit-producing) clients often simply disappear and never return.
To do this, in 2015 and again in 2017, I surveyed a substantial cross-section of Australian business women from all backgrounds, asking why they had left their favourite salons and never gone back.
Some of the answers I expected to hear (many of which were repeated in the comments made), but some of them were unexpected and interesting.
Apart from clients leaving the area or dying :-(, all of the reasons listed in this e-book can be addressed and overcome – and that really is good news.
All it really takes to slow down the rate of your client loss is to:
1. Have an awareness of what the issues are that make your clients happy and unhappy.
2. Be willing to realise that maybe you or your team members may be guilty of engaging in some unwanted behaviours.
3. Take the required action to make sure these negative experiences for your clients are minimised as much and as often as possible.
4. Continuously maintain and enforce the positive changes you’ve made.
5. Remember every minute of every day, that without clients, you don’t have a business.
Knowledge is power and the knowledge you will get from this fact-filled e-book will give you the power to keep more of your valuable clients returning to your business.
Salon & Spa Profit Coach
Pam Stellema
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…I opened my first salon in Brisbane which was a huge success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally, I sold up my salon and have since mentored hundreds of salon owners, before adding industry-specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket-loads of business articles for industry magazines, in excess of 100 business blog articles, over 30 coaching modules for salon and spa owners and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to help bypass the disasters and become a super-successful salonpreneur instead.
Course curriculum
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1
99 Real Reasons Why Your Clients Leave & How To Prevent It.
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99 Real Reasons Why Your Clients Leave & How To Prevent It!
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